ASICS is launching an international TV, print and digital campaign that it says is designed to motivate sports people to achieve their goals in 2013.
The promotion includes a TV commercial, brand and product print adverts and Facebook application to link with the company’s existing MY ASICS online training tool that provides training tips and motivational messages from some of its brand ambassadors.
A series of six short documentary films featuring the likes of sprinter Christophe Lemaitre, triathlete Helen Jenkins and tennis player Gael Monfils will also be released via MY ASICS and the company’s YouTube channel.
The TV commercial can be viewed at: http://bit.ly/VFA6AL
The first of the six short films can be viewed at: http://www.youtube.com/ASICSvideo/
Facebook application: app.myasics.com