Amaury Sport Organisation (ASO), owner of the world renowned Le Tour de France, and organiser of some the biggest runs and sportives in Europe, such as the Paris Marathon and L’Etape du Tour, have completed the purchase of Human Race Events.
For the last 26 years south west London-based Human Race have been organising many of the UK’s most popular and highly regarded mass participation events, such as the London Winter Run, Windsor Triathlon and Dragon Ride L’Etape Wales.
The new relationship will offer opportunities to further improve participant experiences throughout the 30 plus UK events that Human Race run annually, with the prospect of also bringing new and innovative ideas to the UK cycling, triathlon and running markets.
In addition, Human Race plans to be able to offer its large community of participants unrivalled access and opportunities to participate in the many sold-out events organised by ASO across the world.
The combined event expertise of ASO and Human Race will allow more participants than ever to be involved in the highest quality mass participation events, with both sharing a passion for creating and delivering incredible sporting challenges and together they aim to develop new concepts and enter new regions across the UK. The deal will immediately extend the ASO community to over one million people who will have completed one of the now 70 esteemed events in their portfolio. Human Race were previously backed by Epsilon Partners and Calculus Capital.
Nick Rusling, CEO of Human Race, said: “We developed the business from nothing, 26 years ago, to now delivering 30 events alongside 22 colleagues and hundreds of incredible event crew and volunteers.
“Our passion for organising exceptional mass sport event experiences has seen 350,000 customers cross a finish line with us in that time. To be able to continue this journey alongside our new colleagues at ASO is incredibly exciting as they are an exceptional business. Having worked closely with them already for two years, I am confident our beliefs and values are perfectly matched and the participants will be in for a treat with new and improved events in the future”.
You can find more about the events Human Race organise by visiting www.humanrace.co.uk
