Badminton England and Direct Sports agree online retail partnership

The racquet sports specialist will be providing the governing body’s almost 50,000 members with a range of exclusive offers and discounts on badminton equipment and kit.

Adrian Christy, Badminton England’s chief executive, says: “We have listened carefully to our members, who consider access to discounted badminton kit and equipment as a key part of their membership benefits.

“We are therefore excited to be able to work with a partner who is committed to adding significant value to our members and to supporting our aims to get more people playing badminton more often.”

Direct Sports has been operating since 2003.

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