Barrecore has bought BARREtoned, a boutique barre fitness studio in Notting Hill, home to celebrities such as Stella McCartney and Claudia Schiffer.
Barrecore is the UK’s leading boutique fitness brand providing dynamic group fitness classes tailored to the female physique. With the acquisition of BARREtoned, Barrecore continues its UK expansion with a total of 13 studios, nine of which are in London.
Barrecore is known for its challenging, high-quality barre classes led by its expertly-trained instructors.
Workouts target all the major muscle groups in the body thanks to a high-intensity, low-impact method focused on small isometric movements followed by static stretches.
Within a few weeks of working out at Barrecore, clients report a number of positive changes in their bodies including a more toned physique, fat loss, improved strength, greater flexibility and better postural alignment. Hands-on modifications from instructors throughout class help clients master The Barrecore Method and see long-lasting results in a short period of time.
The Notting Hill location has two studios and will offer an extensive timetable of Barrecore’s unrivalled range of fitness classes, allowing clients to achieve a recognised strong and lean ‘barre body’ and to experience a sense of health and wellbeing that is unique to the practice. With classes available morning, lunchtime, evening and weekends there is a class to suit even the busiest of schedules.
“With the acquisition of BARREtoned, Barrecore continues to cement its position as the largest boutique fitness business in Europe that is scaling quickly and profitably with a laser focus on the highest quality and efficacy of The Barrecore Method and its effects on the physique and tone of a woman’s body,” said Sunaina Sinha Haldea, chairman Barrecore.
Peter Woods, CEO Barrecore, said: “We are delighted to be opening our ninth London Studio in the heart of Notting Hill. The location is perfect for us and we are confident that clients will love our quality barre classes and the amazing results that they bring.”
Esther Kufrin, CEO BARREtoned, said: “Barre has been my passion for over 10 years. It has been a joy to share that passion with our clients in the Notting Hill community through BARREtoned, and I am thrilled that our clients will be able to continue transforming their bodies with Barrecore.”
