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Barrecore announces expansion plans

Boutique fitness brand Barrecore, a favourite of celebrities such as Strictly’s Darcey Bussell, Poppy Delevingne and Jourdan Dunn, has announced expansion plans.

The move follows an injection of growth capital from Octopus Investments and the appointment of new CEO Peter Woods.

Boutique fitness brands are booming, seeing over a 200 per cent rise in studio openings in the last two years.

With Barrecore as a market leader in the industry and shaping the future of the barre fitness industry, the investment comes as they plan to expand further in the UK and open studios in Europe.

Operating nine studios across the UK, Barrecore is the leading home of health fitness and wellbeing in London, Manchester, Bristol and Leeds.

With a portfolio of high-profile celebrity fans such as former Victoria Secret model Jourdan Dunn, Actress Suki Waterhouse and Pippa Middleton, the group classes integrate high-intensity, low-impact fat-burning movements to create a change in the body.

Incorporating small isometric movements while utlising the barre and body weight as resistance, regular classes help to achieve the ‘barre-body’.

Rebecca Hunt, Octopus Investments, said: “The growth in boutique fitness has come to Europe and Barrecore is uniquely positioned as the market leader to capitalise on this fast-growing trend.”

Peter Woods

Barrecore also announced the appointment of Peter Woods as CEO.

Woods has over 20 years of experience in the health and wellness industry, having led large teams at companies like David Lloyd Leisure, Aspria, Holmes Place and Sk:n Clinics.

Founder Niki Rein moves to the role of creative director and remains on the board of directors.

In making the announcement, Sunaina Sinha, chairman of the board of directors, said: “We are delighted about the investment from Octopus, which will enable us to expand rapidly throughout the UK and in Europe.

“Peter, as the new CEO, brings a wealth of experience in scaling fast-growing businesses in the fitness and leisure industry in Europe.”

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