Battle Oats secure Holland and Barrett deal

Battle Oats, which specialises in high protein oat bars, has secured a deal to supply 300 Holland and Barrett stores across the UK and Ireland.

The firm’s products are available online through and in stores in a few weeks’ time.

Entrepreneurs Kevin Smith and Shaun Gibbins, who founded the business in 2014, named the range of gluten-free health snacks after running a social media contest to gather suggestions from health conscious target customers.

Since launching three years ago, Battle Oats has grown into a leading brand available through independent health stores and gyms throughout the UK.  The company also has distribution in Ireland, the Netherlands and Kuwait and now exports to more than ten countries.

Gibbins said: “Holland and Barrett is the UK’s leading high street health food chain, so securing this deal is a major step forward for us as a business.  Our reputation is growing in the flourishing fitness and sports markets, and to have products in another 300 retail outlets is a major boost for our reach in the UK.”

Over the last two years, the firm has grown sales by over 100% per annum, shipping more than one million bars last year.

Smith added: “We are in conversations with a number of other retailers, and with some new products coming online in Q2 that broaden the ‘free from’ range we already offer, we are confident of securing more retailers this year.”

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