Beachbody, the global fitness brand, has appointed Brandnation to handle the PR and influencer marketing for its new apparel collection.
Brandnation’s work will begin with immediate effect with a brief to help Beachbody build upon its worldwide success within the home workout category. The London-based agency will create increased brand awareness and drive sales of Beachbody’s performance apparel through an integrated PR strategy. They will also be responsible for executing influencer programmes to engage the target consumer.
Beachbody’s new technical gym apparel is designed to meet the needs of all, from everyday fitness enthusiasts to elite athletes. Beachbody offers performance-driven designs in three categories; Core, Performance and Intent.
Core is the brand’s entry level gym offering for lower intensity workouts, Performance is constructed with technical fabrics to take your workout to the next level, while Intent is a luxury range tested by the science department at renowned sports institution Loughborough University to help consumers smash their personal bests.
Across the collection, the garments feature a number of game changing fabric innovations including Nilit Innergy technology, a nylon fibre designed enhance muscle stimulation and relieve muscle fatigue, SORBTEK and drirelease both of which ensure top level moisture management.
The collection will be stocked on Activinstinct online and available to buy from February 14, 2019.
Mary Killingworth, Managing Director at Brandnation: “We’re delighted to be working with the brand team at Beachbody.
“The brand already has a strong proposition within the health and fitness market and now will be looking to improve it through a range of innovative and premium products and we can’t wait to get started on spreading the word to target consumers.”
