Beryl Hires Andrew Hill, Former MD of London Santander Cycle Scheme

Beryl, formerly Blaze, the British urban cycling brand has appointed Andrew Hill to head up the bike share Programmes and Operations.

This hire comes at the same time that Beryl announced a five-year partnership with Bournemouth and Poole local councils to deliver an innovative bike share scheme to the south coast. The scheme will be launched in spring/summer 2019, with an initial 200 brand new bikes. The gradual roll-out of bikes will increase with up to 1,000 available by summer 2019.

Philip Ellis, Beryl COO, said: “We are delighted to welcome Andrew to the team. He brings nearly 30 years of experience in setting up, delivering and managing complex technology-enabled businesses.

“At his past role as Serco’s managing director of the London (Santander) cycle scheme, Andrew both transformed the delivery business and guided Serco’s successful re-bid, transitioning the business to new technology and operating models.

“This a key hire for us as we move from bike-share partner to bike-share provider. Andrew will help us with our mission of promoting bicycles in solving city transport issues across the globe.”

Andrew Hill said: “I’m thrilled to be joining the Beryl team at this exciting time, working with innovators who are creating great products and in an organisation that has a real passion for improving the world.”

Beryl Bikes will be launching in Bournemouth and Pool in spring/summer 2019, with an initial 200 brand new bikes with a gradual rollout of bikes increasing up to 1,000 available by summer 2019.

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