That’s the claim made by marketing agency Axonn Media in its latest report.
78 per cent of respondents said they would contact a brand through social media with a complaint.
Most used Facebook to do this (68 per cent), with 23 per cent using Twitter.
97 per cent of the 1,000 people surveyed followed brands on social media, with each following six brands on average.
Women were more likely to follow brands online than men and follow more brands per person on average.
