bioniq, the company behind the world’s most personalised nutritional supplements, has acquired VAHA – Europe’s leading interactive home fitness mirror and the first of its kind in the UK. The acquisition is a continuation of bioniq’s expansion plan and strengthens its position as the most innovative health subscription in Europe and the Middle East.
Under the acquisition, VAHA will become part of the bioniq global platform enhancing the team’s offering of tailor-made health and wellness services. Currently available across eight countries in the EMEA, bioniq plans to expand into four more countries including the USA by the end of 2023.
bioniq offers a truly 360 approach to each member’s health, starting with a biochemical analysis, including a comprehensive 50-parameter blood test. It is then, with over 11 years of research and 30 patents, university studies, including University of Turin and TU Munich, and international medical publications, as well as a proprietary database of over 3 million biochemical markers, that the patented bioniq algorithm prescribes the correct nutritional formula. The result – quality nutritional recommendations, dietician consultation and personalised, swiss-made granular supplements for every bioniq member.
Now incorporating VAHA, Europe’s largest and leading connected fitness offering, with 35 design patents, the AI driven state-of-the-art home fitness technology accesses millions of workout-related data points, providing bioniq members with personalised home training and biomechanical analysis for further insight into their body’s physical capabilities.
Boasting one of the largest researched databases in the world, bioniq partners with leading institutions, London Global Practice, King’s College Hospital and Lanserhof, and global VC funds including HV Capital, Rocket Internet, Unbound Venture, Porsche Ventures and TQ Ventures.
The acquisition marks an important milestone in the company’s mission to improve global health by 2025, as bioniq CEO, Vadim Fedotov said: “This is a glimpse into the future of personalised health in the form of tailor-made wellness solutions and home fitness driven by data and innovation.
“bioniq is built upon precision, quality and research; our core belief being that innovation should first and foremost impact quality of life and wellbeing. Health has many crucial drivers, one of the main being daily activity and so we are incredibly proud to welcome VAHA to the bioniq global platform to enhance the daily progress of our members. Together, it is our goal to support, motivate and educate people across the world to lead as fulfilled and healthy lives as possible.”
Newly appointed CTO and Co-Founder of bioniq, Calin Popescu (co-founder of VAHA) added: “It has always been a top priority for me to make health and wellbeing more accessible. I strongly believe the future belongs to precision health and by combining personalised home fitness with bespoke supplements we create an incredible global health platform to continuously innovate and build life changing products.’’
Every body is different – the future of bespoke health solutions lies in the ability to intricately tailor all aspects of wellness to our bodies needs, from quality nutrition to supplementation to exercise. For more information visit www.bioniq.com
Header image: bioniq CEO, Vadim Fedotov
