Shares held in Björn Borg UK by former managing director and minority shareholder Callum Sneddon have been purchased and Sneddon has left the business.
Former UK sales manager Neil Smith is now country sales manager for the UK.
Henrik Bunge, Björn Borg CEO, says: “We have taken yet another step to cut the distance between the Björn Borg headquarters and the end consumer.
“Integration is crucial to understand and consequently make a difference for consumers in our different markets.”
