Björn Borg are opening a two-week pop-up shop in the heart of central London.
The Covent Garden shop will include their full collection of sportswear and underwear for both men and women, with prices ranging from £25 to £85.
With the goal to help transition the brand from underwear to sports fashion, Björn Borg feel that actioning central London pop ups will help to achieve this.
As a global fashion hub Björn Borg have made London part of their 2017 strategy of building more brand heat within the capital.
Neil Smith, Björn Borg Country Manager, said: “We are really excited about having this amazing opportunity to present our full collection in central London. Having a strong presence within London is key to our 2017 strategy.”
The Björn Borg pop-up shop will be open from December 5-18 at 3 Slingsby Place, London, WC2E 9AB.
Opening hours:
5th – 18th December:
Monday 9am – 8pm
Tuesday 9am – 8pm
Wednesday 9am – 8pm
Thursday 9am – 9pm
Friday 9am – 8pm
Saturday 9am – 8pm
Sunday 12pm – 6pm
