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Blair Whiteside becomes 2pure sales manager

Blair Whiteside has joined the growing team at 2pure.

Whiteside’s new role with 2pure is as sales manager, where he will take over the management of the 2pure Territory Account Managers and will become the new Account Manager for the North (Scotland and Ireland).

Having worked at some of the most renowned UK distributors, many retailers will already be familiar with and know Whiteside.

George Bowie, 2pure managing director, said: “I am excited to have Blair join the 2pure team. Having worked together in the past, his sales skills are exemplary and the rest of the sales team can learn a lot from him. It will give 2pure a greater sales focus moving forward.”

Whiteside brings a wealth of sales and sales management experience, and is also strategic in his thinking. He will use this to help with sales planning and delivery.

Whiteside said: “I am excited to be joining 2Pure and am looking forward to a new challenge. I know a lot of the team very well so already feel like part of the team.”

Whiteside’s first job in the bicycle trade was when he was just 14 – lacing up wheels for his local bike shop. Since then, he has worked most of his life in his bicycle trade in various roles from in the local bike shop, bike shops in Australia, Halfords store’s and Halfords HQ before his first ASM role approximately 15 years ago.

Whiteside’s racing background is mainly in road with a bit of CX and XC MTB. He’s also been known to compete on the track from time to time.

In his free time, Blair helps to run Spokes Racing Team – an U19 road team which competes at British National and European UCI Level.

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