BLK becomes official Windies kit supplier

BLK has signed a three-year deal with the iconic WIindies cricket team to become their official kit supplier. The partnership covers the Windies senior men’s, women’s and youth sides along with grassroots development cricket in the Caribbean.

Richard Upshall, BLK chairman, said: “BLK has a track record of providing quality cricketing apparel in Australia and this is an opportunity for us to provide that excellence in partnership with an iconic brand on the world stage as well as kicking off our commitment to the North American and Caribbean markets.”

The Windies will wear BLK for the first time when they begin their tour of England with a test match at Edgbaston on August 17. The Windies will also play in BLK at the 2018 ICC World Twenty20 and the 2019 Cricket World Cup, which is scheduled to take place in England and Wales.

Johnny Grave, the CEO of Cricket West Indies, said: “We are delighted to welcome BLK as the Official Kit Supplier of all Windies teams. In addition to providing all of our team wear, this new partnership forms part of our broader strategy to grow our retail and licensing revenues by creating a new online Windies store. We will be expanding our commercial partnership programme over the next few years and are looking forward to building the relationship with BLK.”

The Windies join the likes of England Rugby League, Scotland Rugby League, England Netball, Hartlepool United FC and the rugby union Champions Cup winners, Saracens to be the latest professional team outfitted by BLK.
BLK is based in the United Kingdom from where it operates under licenses, which cover much of the Northern Hemisphere from the Middle East and Europe to the USA and the Caribbean.

The company has ambitious plans to work with high-profile teams across all sports (including e-sports) as nearly 10,000 teams globally now wear BLK – including across sports such as lacrosse, baseball, American football, netball, hockey, ice hockey, football, rugby and squash.

Upshall said: “BLK is proud to be the Official Windies Kit Supplier and this partnership really complements our ambitious strategy. As Windies is one of the most recognisable brands in the world this establishes a new benchmark for the company and an opportunity for us to showcase the quality and breadth of our product offering to the widest possible audience.”

The new Windies Test, T20 and ODI kit is in keeping with the distinctive maroon and gold and will be available alongside the Windies training range for sale from various distributors and BLK’s own website from August 17.

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