Nova international, organiser of Europe’s biggest open water swimming programme of events, has appointed blueseventy, a supplier of open water and triathlon wetsuits, as an official partner for the Great Swim series.
Colin Hill, project director of the series, says: “blueseventy are a company that understand the open water community and their products reflect their heritage as a long-term player within the sport of open water swimming and triathlon. We are delighted to be linking up with the brand.”
blueseventy will supply wetsuits, goggles, swim attire, plus wetsuit rental, for the series.
Dean Jackson, blueseventy global sales manager, says: “We have seen the Great Swim series grow alongside the other great mass participation swims of the world.
“Now is the perfect time for blueseventy to align with this exciting new mass participation sport and Nova, who we regard as one of the world’s finest mass participation sporting event organisers.
“The great swim series allows us to meet face to face with a large number of enthusiasts for the water.
“They are a group who are passionate about the challenge of swimming in some of the country’s great open water venues.
“For us, there can be no better endorsement of our product and association for our company than 30,000 keen open water swimmers, and if we can help make their experience a little more enjoyable with product and training then we have achieved our goals.”
blueseventy is currently finalising training days geographically specific to the event locations where first-timers can try a suit and enter the open water in a controlled environment with expert advice from open water stars from the USA and UK, including blueseventy athlete and Olympic open water gold medallist Maarten Van Der Weijden.
