Boutique fitness studio targets over 60s

The owners of a new boutique fitness studio in Bath have asked zynk Design to create an interior that broadens the appeal of HiiT training to the over 60s.

The new 2,500 sq ft Class studio, located in Bath’s prestigious new Riverside development, comprises two studios; one delivering Yoga and bodyweight Flow classes and the other delivering Turn & Burn: HiiT training workouts that incorporate air bikes. By delivering two different exercise themes, owner Rob Suchet hopes members will also adopt a broader approach to fitness.

Class is the extension of Health, a successful personal training and nutrition business that operates from a separate location in Bath. Besides attracting new members, Class will also provide Health customers with an opportunity to supplement their one-to-one personal training with the benefits of group exercise.

Stavros Theodoulou, managing director of zynk, said: “The boutique fitness market is very buoyant, but its clientele is traditionally a much younger market with an interior design that creates an intense atmosphere. Class will have a very different feel to it, with an emphasis placed on bright, open-plan spaces that create a warm and relaxed welcome.”

Work has started on the new studio and it is expected to open in January 2019.

Rob Suchet, Director of Health Bath Ltd, said: “We have wanted to create an extension to our Health personal training business for some time and see Class as a natural evolution of this.

“Our personal training offering is very effective, but we realise the cost can be prohibitive for some people. Class enables us to deliver exercise to more people, especially the older generation who want to get more active but may find existing fitness offerings intimidating.”

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