Commonwealth Games England is offering a brand the opportunity to become the lead partner to England’s highly successful Commonwealth Games team for the first time in its 85-year history.
At Glasgow 2014 Team England topped the medal table for the first time in nearly 30 years with 174 medals.
Paul Blanchard, chief executive of Commonwealth Games England, says: “Team England at the Commonwealth Games is the best, most relevant and positive sports representation of England.
“Our team is diverse, inclusive, unique and very successful.
“It is a historic move for CGE to offer a brand the opportunity of being the first presenting partner of Team England.”
CGE has also announced the appointment of Female Sports Group to support its commercial operation and help with the acquisition of partners in the build-up to the Gold Coast Commonwealth Games in 2018.
FSG describes itself as: ‘The first sports consultancy in the UK to focus exclusively on female and mixed gender sports.’
Blanchard said the move was: “A key appointment for us,” adding: “Their experience in delivering commercial supporters to sports organisations is strong and they fully understand the value a partnership with Team England can bring to a brand.”
