BrandCo Management has been appointed Official Licensees of Six Nations Rugby to design and market a range of supporter apparel, hats, scarves and accessories carrying the RBS 6 Nations’ logo.
The initial two-year deal will see BrandCo offering an expanded range of product for distribution across Europe and North America to capitalise on the strong demand for RBS 6 Nations’ products.
All products will carry prominent ‘Official Licensed Product’ identification, along with a newly designed Official Licensed swing tag. Products will be launched to the retail trade from September 1 and will be available at retail from December.
Dave Kavanagh, commercial director at Six Nations Rugby, says: “We have been very impressed with BrandCo’s business and creative approach to and enthusiasm for this licensing opportunity.
“This, allied to their significant sports apparel licensing experience, and the fact they currently work with two of our six rugby unions, makes them an ideal licensing partner for the RBS 6 Nations. We greatly look forward to working with them on further developing the RBS 6 Nations range of supporter wear over the coming years.”
Martin Aynsley, managing director of BrandCo Management, says: “The RBS 6 Nations tournament, with its distinctive logo, is recognised as one of the world’s most prestigious rugby tournaments and the logo is instantly recognised by rugby supporters of all nations.
“We are delighted that Six Nations Rugby has chosen to work with BrandCo in developing an expanded and commercial range of products to drive even greater sales off an already established base. The RBS 6 Nations is a great licensed property and fits perfectly with our existing official rugby licences.”