BrandCo Management has been reappointed as Official Licensees of Six Nations Rugby Limited to design and market a complete range of supporter apparel, hats, scarves and accessories carrying the RBS 6 Nations logo.
The two-year deal, encompassing the 2012 and 2013 RBS 6 Nations, will see BrandCo offering an expanded range of product for distribution across Europe and North America to capitalise on the strong demand for championship branded products.
The tournament attracted 911,000 spectators to the 15 games in 2011 and was watched by 124.7 million viewers on free to air TV across the UK, Ireland France and Italy, ensuring massive exposure for the RBS 6 Nations logo.
Products to be offered by BrandCo will include:
• Rugby jerseys, polos, tees, hooded tops and polar fleeces.
• Caps, knitted beanies and scarves.
• Bags.
The range will comprise two collections – Tournament and Country Colours – and will be available in male, female and children’s sizes.
All products will carry prominent Official Licensed Product identification, along with an Official Licensed swing tag for immediate recognition by consumers at retail.
Products will be launched to the retail trade from September 1 and will be available at retail from December 2011.
“Since we first signed with BrandCo in 2009, we have been very happy with BrandCo’s creative approach to, and enthusiasm for, this licensing opportunity,” says Dave Kavanagh, commercial manager at Six Nations Rugby Ltd.
“This allied to their significant sports apparel sales and licensing experience, and the fact they currently work with two of our six rugby unions, makes them an ideal licensing partner for the RBS 6 Nations.
“We greatly look forward to continuing our partnership with them for another two years to further grow and develop our RBS 6 Nations range of supporter wear.”
Martin Aynsley, managing director of BrandCo Management, adds: “The RBS 6 Nations tournament, with its distinctive logo, is recognised as one of the world’s most prestigious rugby tournaments and the logo is instantly recognised by rugby supporters of all nations.
“We are delighted that 6 Nations Rugby Ltd has chosen to continue to work with BrandCo in developing an expanded and commercial range of products to drive even greater sales off an already established base.
“The RBS 6 Nations is a great licensed property and fits perfectly with our existing official rugby licences.”
