Brandnation earns Starks Fitness brief

Brandnation has been appointed by the leading boutique gym group and fitness brand, Starks Fitness, to deliver a comprehensive marketing plan to support the growth of the brand’s product portfolio in 2020.

The agency will be responsible for amplifying the company’s expansive fitness portfolio including SF Retreat, the company’s sought-after international fitness and wellbeing retreat, Starks Fitness training plans and Starks Fitness’s expanding nutrition supplement range, SF Nutrition.

Brandnation is set to activate a robust marketing plan that spans social, content, PR and influencer marketing to build a greater digital footprint that generates awareness and sales. The account will be headed up by the sport and lifestyle division’s account director, Joe Murgatroyd, and supported by the agency’s social and influencer teams.

Starks Fitness, which was co-founded by James Stark, a fitness expert and entrepreneur, has established itself as an emerging force within the fitness and lifestyle industry.

Mary Killingworth, managing director at Brandnation, said: “Starks Fitness is a young and dynamic gym that’s beginning to make waves within the industry – their energy has been infectious.

“We’re looking forward to helping them amplify a lifestyle proposition around the core brand. The agency has a proven track record of delivering commercial success in the fitness sector and we’re excited to apply our brand of creative communications to help Starks Fitness meet their business objectives.”

James Stark, co-founder at Starks Fitness, said: “Brandnation’s understanding of the business and our vision has enabled them to devise a rounded plan that will support growth and awareness at a key time in our brand journey.

“The team share our passion and we’re delighted to work with them closely to deliver a successful series of activity.”

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