Brandnation given PR brief by Sport Heroes

The fast growing French tech start-up, founded in May 2014, uses apps and online technology to build sports communities and encourage mass participation in sport by making it more fun, interactive, social and incentivised.

Sport Heroes’ activities are based on technology that aggregates the data generated from a number of GPS applications and watch and wristband partners to build innovative digital experiences.

The company has over 350 brand partners that provide rewards and discounts to users of Sport Heroes communities.

Partners include Nike, adidas, Under Armour and Holiday Inn.

Since launch, Sport Heroes’ communities have reached over 300,000 people, while the company has also managed 24 sports experiences in 62 countries and raised more than 300,000 euros for charity.

Mary Killingworth, managing director of Brandnation, says: “Sport Heroes is shaking up the world of sport with its dynamic, data led approach that opens up so many possibilities for sports fans and brands.

“Our sports team is delighted to be working with the company to build its UK recognition and drive consumer engagement and participation.”

Quentin Auberger, Sport Heroes’ UK country director, says: “We are pleased to be here in the UK and are keen to emulate our great success in France.

“Brandnation will be working with us to build our UK profile and UK sports communities, as well us supporting us on a specific charity initiative that fits with our company ethos of engaging and motivating everyone to be more active in sport.”

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