Brandnation secures Raleigh and Haibike briefs

Brandnation has secured two new business wins after picking up the PR briefs for Raleigh – the iconic British bike brand and pioneer in e-bikes – and Haibike, a leading e-bike brand.

The agency will be responsible for the activation of the PR and communications plans for both brands.

The agency has been briefed to raise the profile and visibility of Raleigh and Haibike within UK media. The accounts will be headed up by the sport division’s account director, Joe Murgatroyd.

Mary Killingworth, managing director at Brandnation said: “We’re absolutely delighted to be working with Raleigh and Haibike who are fantastic additions to our impressive existing portfolio of cycling brands. These are brands that have a rich cycling heritage but which also offer a vision for the future of cycling by forging a way in the e-bike market.

“Brandnation has an exciting plan of activity lined up that will raise awareness of the brands and help keep them at the forefront of the minds of cyclists new and old.”

Alicia Wheatley, communications manager at Raleigh said: “Brandnation has a wealth of experience of delivering results within the cycling industry so we’re very excited to welcome them to the team.

“The agency’s knowledge of the cycling industry paired with their creativity was a winning formula that we believe will help Raleigh and Haibike achieve great things in 2018.”

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