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Built For Athletes expands partnerships into Taekwondo

Taekwondo demands precision, endurance, and discipline, with its athletes needing gear that can keep up

Built For Athletes has expanded its range of industry-leading partnerships into the Martial Art of Taekwondo with the premium fitness brand announced as the Official Luggage Supplier of British Taekwondo.

British Taekwondo is the UK governing body for World Taekwondo – a diverse and globally recognised Martial Art and Olympic & Paralympic combat sport – which is practiced by over 60 million people in more than 200 countries. The partnership with Built for Athletes was born from a shared vision and commitment to excellence and supporting athletes at every level – from grassroots participants to elite competitors representing Great Britain on the world stage.

Taekwondo demands precision, endurance, and discipline, with its athletes needing gear that can keep up. As the Official Luggage Supplier of British Taekwondo, Built For Athletes will provide high-performance backpacks and accessories designed to support intense training, frequent travel, and competition preparation.

Whether it’s storing sparring gear, carrying essentials to training sessions, or packing for international tournaments, Built For Athletes products are built to withstand the demands of the sport. With custom-branded backpacks, durable designs, and a shared vision of pushing boundaries, this collaboration empowers British Taekwondo athletes to stay focused on their journey – both inside and outside the dojang.

Nick Costello, Founder of Built for Athletes, said: “This partnership marks an exciting move for Built For Athletes into the Martial Art of Taekwondo to become the Official Luggage Supplier of British Taekwondo. Our new partner stands for perseverance, self-discipline and excellence – all values that as a brand we strongly resonate with. We are thrilled to be supporting its athletes with our performance-driven products to ensure they are equipped to achieve their full potential.”

Ian Leefe, CEO of British Taekwondo, added: “We are thrilled to join forces with high-quality performance brand Built for Athletes. This collaboration marks another exciting step forward in enhancing the experience of Taekwondo in the UK. This is a fantastic offer for our club members and emerging athletes, adding further value to being part of the British Taekwondo family and what we stand for – proud to be visible and out there, training and competing to the best of our ability locally and on the world stage.”

The Built for Athletes X British Taekwondo 45L Backpack and Logo Patch will be available to purchase via the Built for Athletes website.

@builtforathletes // @britishtaekwondo

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