Bulk announces appointment of Global Brand Leader In major shake-up in the nutrition industry

Bulk, one of the largest and fastest-growing nutrition brands in the world, today announced the appointment of global marketing leader Billie Bradberry as Chief Marketing Officer (CMO).

Heading up the Bulk marketing team, Billie is charged with overseeing the planning, development and execution of the marketing strategy to reinforce the overall brand position.

Prior to joining Bulk, Billie held senior marketing leadership positions at Formula One, QuikSilver and Chelsea Football Club, and is credited with helping drive brand innovation at Red Bull during her 11-year tenure with the brand.

With over twenty years’ experience of global marketing leadership within the United States, Europe and the UK, at her core, Billie is a creative storyteller and brand architect, with a deeply intuitive ability to translate complex customer needs into a clear marketing strategy, tapping into her experience within consumer psychology and content distribution.

Adam Rossiter, CEO of Bulk, said: “We’re thrilled to have the exceptionally talented Billie join the team, and Exec Board, as CMO. Her experience is second-to-none, having worked at Red Bull, Chelsea FC, Formula One, W-Series and Quicksilver. Billie will be pivotal in driving further success across our marketing strategies; further unlocking the enormous potential Bulk has to continue to dominate the active nutrition space. We have an exciting future ahead.”

Added Billie: “ I’m delighted to be joining the Bulk™ team. As marketing leaders it’s not often we get to architect and develop a brand with such an outstanding product portfolio and leading industry expertise. The hard work is done. I just get the honour of working with an exceptionally talented team of people to elevate the brand to its rightful and earned place.”

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