Burton McCall appoints new director of brand development

Burton McCall has appointed Giles Polito as director of brand development. Polito succeeds Keith Rugg, who is retiring from the position at the end of the year.

Polito, together with head of marketing Michelle Dickinson, will be responsible for the strategic development of the Burton McCall portfolio of brands, which includes Maglite, Bridgedale, Sigg and Granger’s.

Rugg will continue to assist with a smooth transition and remain available, before taking on responsibility for developing both the corporate and military markets.

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