Callaway Golf Company has completed its acquisition of outdoor brand Jack Wolfskin.
The international, premium outdoor apparel, footwear and equipment brand was sold for approximately €418 million.
The acquisition furthers Callaway’s push into the active lifestyle category after its successful 2017 acquisitions of TravisMathew and Ogio. Post-acquisition, Jack Wolfskin will continue to operate out of its Idstein, Germany headquarters.
Chip Brewer, president and chief executive officer of Callaway, said: “We are very excited to have completed this acquisition and have the Jack Wolfskin brand as part of the Callaway portfolio. We believe Jack Wolfskin fits extremely well with our current brands and furthers our stated plan of strategic investments in complementary areas.
“Jack Wolfskin provides an innovative product offering with long-term synergies to the existing soft goods portfolio. We look forward to partnering with the Jack Wolfskin management team to maximize this brand’s growth potential.”
Melody Harris-Jensbach, Jack Wolfskin’s Chief Executive Officer, said: “We are thrilled to be joining Callaway’s growing portfolio of premium, active lifestyle brands. The Callaway team has proven over many years that they are great innovators and brand builders. We are excited to have them invest in our brand and are eager to start working with them.”
