Rugby specialist and kit provider Canterbury has revealed the new 2018/2019 England Rugby home and alternate kits, which will be worn by the men’s and women’s teams throughout the coming season.
The design of the shirt takes inspiration from ‘white noise’, the effect created by the sound of England supporters cheering the team on. The design, which creates a disruptive and textured effect, uses a variety of St. George’s crosses, reflecting patriotism and incorporates platinum and titanium colours symbolising the strength of those metals.
Canterbury has designed a kit that delivers the best in function and fit. The new kit features a new one-piece crossover crew collar for increased comfort, which reduces neck pump. The forward facing side seam allows the jersey to twist with the player, aiding smooth movement. It also includes VapoDri technology, which is designed to wick moisture away from the body and maintain core temperature.
The new home kit will be worn by the England men’s team for the first time on November 3, when they come head to head with South Africa in the Quilter Internationals; with the alternate kit being worn against Japan on November 17. England Women will also wear both new kits for the first time in the Quilter Internationals. The Red Roses will first wear the home kit in their match against USA on November 9, and the alternate kit in their match against Canada on November 18.
Simon Rowe, Head of Sports Marketing at Canterbury of New Zealand, said: “We are very excited to reveal the latest England home and alternate kits for the 2018/2019 season. At Canterbury we spend significant amounts of time with professional players to get their feedback and insight and strive to create the highest quality kit that not only delivers superior performance and comfort but also captures the spirit of the game within its design.”
Dylan Hartley, England captain and Canterbury ambassador, said: “Every player in the squad is proud to represent England, put on the jersey and wear the rose so it’s great to see that English pride is reflected in the kit design. Every time we pull on the shirt we want to go out there, give it our all and make sure that we are constantly working hard and improving our performance. It gives us real confidence knowing we are wearing the best possible kit.”
The kit reveal follows the launch of the latest brand campaign for Canterbury, ‘Own The Unexpected’ which is inspired by the England team’s training techniques which enable the players to tackle the unexpected during the game.
