Brand Agility has concluded negotiations with ITV’s X Factor show to supply Caribee backpacks for the forthcoming UK tour.
Caribee distributor Jacquie Sandison (pictured) says: “We were flattered to be approached by the X Factor team as they identified Caribee as a brand they wanted to work with and believed there was a synergy with the brand.
“In a competitive marketplace we are optimistic this endorsement will give further credibility to the brand and firmly establish Caribee in the UK.”
