Caribee’s year-on-year sales for the first six months of 2010 are up 49 per cent, while sales to retailers have increased by 90 per cent.
“The appeal of the Caribee brand to both the consumer and retailer is clear,” says Jacquie Sandison, sales director of Brand Agility, which distributes the Australian backpack and leisure brand in the UK.
“These are great results in tough trading conditions. Customers are quick to spot innovative designs, practical backpacks, great quality and value for money.
“We are looking forward to continuing to build the brand in the second half of 2010 via our network of retailers and sales agents.”
The support of Intersport and STAG members has further enhanced Caribee’s position in the market, according to Sandison.
Members are able to take advantage of preferential terms, fast delivery and a 60-day buy-back policy.
