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Carsten Unbehaun appointed as new CEO of Haglöfs AB

Haglöfs AB, a subsidiary of ASICS, have announced the appointment of Carsten Unbehaun as the company’s new CEO, effective as of January 1, 2018, succeeding Peter Fabrin.

After more than three years as CEO of Haglöfs AB, Fabrin has decided to pursue new career opportunities in his home country of Denmark, alongside his family. He will remain as a board member of Haglöfs until the end of January 2018.

German-born Unbehaun joined ASICS in 2002 and has held several managerial positions, including marketing director for ASICS EMEA at the European headquarters in the Netherlands and most recently has been based in Germany as managing director Central Europe.

Before joining ASICS, Unbehaun held various senior management roles at energy company EON Hanse and telecoms company Talkine.

Katsumi Kato, chairman of the Haglöfs board and member of the board of ASICS Corporation, said: “We are delighted to have appointed Carsten Unbehaun as the new CEO of Haglöfs. He is a well-respected leader across the entire ASICS Group and has been an active Haglöfs Board Member since 2015.”

In Fabrin’s period as CEO, Haglöfs has undergone a significant transformation. The brand has been revitalised, and the organisation and supply chain processes have been streamlined, resulting in improved service levels and a tripling of Haglöfs’ earnings.

Kato said: “We respect Peter’s decision and would like to thank him for his great leadership and providing strong foundations for further accelerated growth.”

Unbehaun said: “I am excited and honoured to step into my new role, and look forward to contributing to our company’s ambitious growth plans with a very strong outdoor brand that shares ASICS’ mission in providing consumers with an active lifestyle with the most premium gear.”

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