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Chain Reaction Cycles announce sponsorship of Dirt Shed Show

Chain Reaction Cycles (CRC) has signed a three-year sponsorship deal with the Global Mountain Bike Network (part of the Play Sports Network).

The sponsorship deal will see Chain Reaction Cycles become a sponsor of over 150 editions of the channel’s iconic Dirt Shed Show that airs weekly on YouTube. The popular show features mountain biking news and chat hosted by MTB stars such as Blake Samson, Neil Donoghue and Martyn Ashton.

The show has a large and loyal following of mountain bike fans and the first Chain Reaction Cycles sponsored production will be hitting the Dirt Shed Show on March 23.

The Global Mountain Bike Network boasts over 720,000 YouTube subscribers and a further 750,000 plus fans/followers via social media, making it the largest mountain bike channel in the world.

Dan Staples, Director of Brand Marketing at Chain Reaction Cycles, said: “We love the authentic enthusiasm and energy of the Dirt Shed Show and its approach fits right in with CRC’s cycle-obsessive ‘Ride. Eat. Sleep. Repeat.’ brand ethos. We look forward to working together with the Dirt Shed team to deliver entertaining MTB news on a weekly basis.”

Martyn Ashton ,of the Global Mountain Bike Network ,said: “We’re super excited to welcome Chain Reaction Cycles on board. We’re going to be working together on some exciting plans for the GMBN Dirt Shed Show. I can’t wait. Everything we do revolves around creating exciting and inspiring mountain biking content and we’re so pleased that Chain Reaction Cycles want to be part of that.”

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