Chain Reaction Cycles reinvented in response to global growth

Chain Reaction Cycles is to empower and inspire growing numbers of cyclists across the world with a reinvented image, innovative apps, and a radical new philosophy – Ride. Eat. Sleep. Repeat.

Launched on February 8, the company’s reinvention includes a new-look brand featuring a more engaging onsite experience, a new smartphone app, free gif-making software, completely redesigned customer communications and refreshed brand imagery.

Ride. Eat. Sleep. Repeat places Chain Reaction Cycles at the centre of cycling culture globally, with the launch including a daring new manifesto film that unveils the company’s foundations, updated ethos and passion for cycling.

The move comes as cycling enjoys new levels of popularity across the world, with millions of new and passionate bikers taking to two wheels for commuting, leisure, and sport.

The new brand philosophy, encapsulated by the Ride. Eat. Sleep. Repeat. Mantra, centres on inspiring cyclists to seek their next challenge, be it trail or road, and to help feed their healthy addiction.

A free, multi-function mobile app will be available as part of the launch, downloadable from the App Store and Google Play, offering customers new levels of interaction with the brand, and the Ride. Eat. Sleep. Repeat. attitude. Every day in February, customers will also have the chance to win their order via the new app. See website for details.

Dan Staples, Director of Brand Marketing at Chain Reaction Cycles said: “Our philosophy aims to empower cyclists to ‘go again’ day after day, doing what they love. We feel Ride. Eat. Sleep. Repeat helps capture this purpose to communicate our shared obsession for the sport with our customers.

“Chain Reaction Cycles customers can expect an improved onsite experience and a new Mobile App that will inspire them to go forth and ride. For us, that’s what it’s all about.”

Check out the website and discover more on Chain Reaction Cycles Facebook, Twitter and Instagram pages or keep up-to-date on the go by downloading the Chain Reaction Cycles app via the App Store and Google Play.

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