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Challenge Accepted – Montirex unveils new brand ethos

The brand has revealed a new strapline following the launch of its first ever physical store last month

Montirex, one of the UK’s fastest-growing performance brands, has unveiled its new brand ethos with the strapline, Challenge Accepted.

Challenge Accepted serves to embody what the Montirex brand represents, it’s a call to action for individuals to embrace challenges, push their limits and pursue their passions with confidence.

Montirex was launched to inspire the next generation of athletes and adventurers, seeking to prove that, with the right mindset and performance wear, they can take on any challenge, big or small.

This commitment to athletes can be seen by the Montirex Sponsored Athletes programme which supports athletes with a Challenge Accepted mentality, including professional mixed martial artist, Leon Edwards and professional boxer, Mick Conlan.

The launch of Challenge Accepted follows a year of exponential growth for Montirex, with the brand recently opening its first ever store at Liverpool ONE. The sportswear brand recently marked its fifth anniversary with the opening of its first pop-up store at Liverpool ONE. The new store is a central hub for the Montirex Community and the brand will be hosting regular events and visits from its sponsored athletes.

Daniel Yuen, co-founder of Montirex, said: “Challenge Accepted is the epitome of what we stand for as a brand, we want everyone who wears our brand to feel unstoppable, to set challenges in every aspect of their life whether this is a fitness challenge, personal or work challenge, we believe you can achieve anything when you set your mind to it.”

To celebrate the launch of Challenge Accepted, Montirex is challenging a series of content creators to get out of their comfort zones and overcome a certain challenge.

For more information, please visit Montirex.com/

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