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Charles Birch Ltd take over UK and Ireland distribution of SmellWell

Charles Birch have added SmellWell to their sports care range.

SmellWell is a freshener insert that absorbs moisture preventing the growth of bacteria, completely eliminating the problem of bad odour and leaving a pleasant long lasting scent.

Made from a special formula containing activated bamboo charcoal, SmellWell is ideal for smelly shoes, kit bags, helmets and boxing gloves to name a few. It lasts for a minimum of six months.

Chris Wilson, Charles Birch Managing Director, said: “We are delighted to be working alongside SmellWell, as with Vibram and Bama, this is a high quality European brand, owned and run by great people who will deliver great results for our customers.”

SmellWell sits alongside the Bama Sneaker Care range of products that Charles Birch launched successfully in 2018. Charles Birch are, of course, better known as Vibram UK – the home of Vibram FiveFingers.

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