China sports industry reports

China’s sports industry has great potential, with expected market capacity being RMB 2trillion.

Last year saw robust investment in the Chinese sports industry by foreign enterprises, which lavished US$572.26million on 34 projects.

Over the past nine years additional investment projects have increased by 127 per cent in terms of number, while the total investment value has grown 12.5 times.

Sports City, the most comprehensive portal for the business of sport, has partnered with ResearchInChina to bring you intelligence data across the sporting goods industry in China.

China Sporting Goods Industry, 2009
This report focuses on Li Ning, Anta, adidas, Nike and 14 other sporting goods companies. It examines the Chinese sporting goods industry in depth, analysing the market segments of the industry, advertising and consumers.

In addition, the report predicts the future direction of the industry. For more information visit:

China Sports Industry Report, 2009
This report highlights the development of China’s sports industry, market evolutions, the latest advances in the industry and key enterprises in this field. For more information visit

To request your free executive summaries call Sports City on +44 1733 201011 or email

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