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Chinese sports brand ERKE – getting ready to enter the UK market

Sports brand Hongxing ERKE was established in 2000 based on the idea ‘Created in China’, but the company has a long experience of producing sports shoes for other international sports brands.

In just 10 years Hongxing ERKE Group has established the ERKE brand as one of the leading brands in China with a complete line of shoes, apparel and accessories for sports and leisure – and a special priority to become the leading tennis brand.

In 2005 Hongxing ERKE was successfully listed as a public company on the Singapore Stock Exchange. In 2007 ERKE launched the slogan ‘To be No 1’ and proved to be one of the fast growing brands in the years that followed.

In January 2008 ERKE Sport was selected as one of the top 500 Chinese brands that influence the world by several organisations, including US-China Economic and World BrandLab.

ERKE has received several acknowledgements in China, including ‘China Top Brand’, ‘Top 500 valuable brands in China’, ‘Asia`s best 200 under a billion’ and the Certificate of ‘China Ecolabelling’.

ERKE Sport has made substantial investments in international tennis through signing agreements with the Shanghai Master Series, Madrid Open, ATP Salzburg Open, and professional players like Yanina Wickmayer and several young and upcoming tennis players.

With more than 5,000 ERKE brand stores and distribution in more than 30 countries, ERKE aims to be one of the leading sports brands internationally in the future.

Visit www.erke.com and www.chinahongxing.com.sg for further information and product overviews.

For international contact with ERKE: Lars Wiskum: lw@sportventure.net; or Jeffrey Li: trade@erke.com.

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