Ciele Athletics Inc., the Montreal-based performance running brand, has appointed Jano Arabaghian as chief executive officer. A seasoned leader with a track record across some of the world’s most influential brands, Arabaghian steps into this newly created role as Ciele enters a pivotal phase of expansion and cultural impact in the running space.
“With the appointment of Jano as our first CEO, we’re excited to work alongside him to bring sharper focus and stronger leadership to our rapidly growing brand,” say Mike Giles and Jeremy Bresnen, co-founders of Ciele Athletics Inc. “He brings a wealth of experience, but more importantly, his values align with ours. He recognizes the strength of what we’ve built and sees the immense potential ahead, helping us continue to create exceptional products and experiences in this next chapter of considered growth.”
With extensive leadership experience at Red Bull, The North Face, Oakley and Vans, Jano brings a rare blend of global brand vision and deep commercial insight. He served most recently as head of action-sports sales for Vans North America and previously as general manager of Vans Canada, where he was instrumental in driving growth, expanding brand reach and forging key retail and community partnerships.
“Since Jeremy and Mike founded Ciele Athletics in 2014, running has undergone a cultural shift. It’s no longer solely about performance, but also expression, connection and identity,” said Arabaghian. “What excites me about Ciele Athletics is its unwavering dedication to building the best products for people who run, while authentically existing in this evolving, community-driven space that running has come to represent over the last decade.”
