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Circle unveils the SuperNatural Runner

The first ever running shoes fully made in Europe from biosourced, biodegradable and recycle materials

Circle Sportswear, the eco-friendly running brand created in a circular economy, unveils the SuperNatural Runner, the first ever running shoes fully made in Europe from biosourced, biodegradable, and recyclable materials.

The brand goes even further in its eco-friendly commitment and confirms its position as an engaged player for a fashion that is both high-performing and respectful of the planet by tackling one of the most controversial pieces in the wardrobe: the running shoe.

This groundbreaking innovative high-performance running shoe, 75% made of natural materials to encourage your feet and mind into that hyper-magical state of wonder.

Lightweight, thermoregulating and powerful, this shoe follows circularity principles so you can keep on exploring.

With the SuperNatural Runner, Circle Sportswear, the Game Changer of the industry, takes up the challenge by redefining the codes of running and performance with an ecosystem of expert and technical partners: The Woolmark Company, Arkema, and Lenzing.

INNOVATIVE, RESPONSIBLE PERFORMANCE MATERIALS

Biosourced and virtuous at every stage of its lifecycle, the SuperNatural Runner is a design model thought for all runners and is composed of durable materials. The upper part of the shoe is made of 65% merino wool, a natural, biodegradable material that does not release microplastics. Merino wool offers unbeatable properties of thermoregulation, moisture management, and breathability, making it perfectly suited to an environment where performance is paramount. The shoe’s upper is also labeled by The Woolmark Company, meaning it meets high-quality and durability standards. The rest of the upper part is made of 35% wood fiber, very resistant and lightweight, known to some as Tencel®, produced by Lenzing.

AWARD-WINNING PROWEAVE™ UPPER

The upper is made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers.
PROWEAVE™ technology enhances durability, breathability and thermoregulation
The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

PROWEAVE™ technology is the winner of the Ecological Footwear Award at Performance Days 2024.

HIGH-TECHNOLOGY PLNT-FOAM™ SOLE

Powered by next-generation PLNT-FOAM™, bio-based and developed by Circle Sportswear & Arkema from castor oil, it drives optimal rebound, energy return, and unbeatable comfort.
Injected with SuperCritical foaming technology for the perfect balance of lightness and performance. Entirely made in Europe, for the first time ever.

The midsole is created from castor oil by Arkema and presents qualities of flexibility, lightness, resilience, and optimal shape memory. Finally, the dynamic shape of the outsole, facilitating the first stride, is made in Portugal from natural biodegradable rubber. Over 1 million strides have been analyzed by biomechanics experts to confer performance, lightness, and comfort to this pair of shoes weighing less than 300 grams, with a 6 mm drop.

A HUGE TRACTION FOR THIS FIRST STRIDE

There has already been huge interest in the shoe, with over 2,000 pre orders worldwide.

The Supernatural Runner is stocked across over 30 retailers in France, UK, Switzerland and the Netherlands.

The Supernatural Runner is now available from Run Limited in London.

CIRCLE AT A GLANCE

Circle Sportswear is a circular & performance running brand for women & men.

We are not just a running brand; we are a movement for mindful runners who care about performance as much as caring for the planet.

We believe in the power of circularity.

That’s why we keep our materials close to home, sourcing from Europe whenever possible, or opting for regenerative materials that minimize our environmental impact.

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