Puma’s Clever Little Bag, the brand’s answer to the traditional shoebox, won the best design prize in the Sustainability category of the Conde Nast Traveller 2011 Innovation and Design Awards on May 10.
The awards were created to honour the best in innovative design and thinking and recognise achievements in a wide variety of categories.
The winners were selected by Traveller readers, based on nominations by a team of experts.
The Clever Little Bag requires 65 per cent less paper than a conventional shoebox to make and reduces water, energy and diesel consumption during manufacturing by over 60 per cent a year.
It also reduces Puma’s carbon emissions by 10,000 tons a year.
