Cotswold Outdoor are now the exclusive retail brand partner for the Kendal Mountain Festival.
The deal will see Cotswold Outdoor enter a three-year partnership with Kendal Mountain Festival, developing the event’s retail offering and providing an engaging retail experience in the Festival’s Shackleton Tent.
Catrin Williams, local and events marketing manager at Cotswold Outdoor, said: “We can’t wait to come along to Kendal Mountain Festival and meet other outdoor enthusiasts from all over the world. At our festival shop our outdoor experts can help everyone prepare for the adventures that this amazing festival will inspire them to undertake.”
Steve Scott, Kendal Mountain Festival director, said: “We’re delighted that Cotswold Outdoor has joined us as our new retail brand partner Having forged long-term relationships with a number of prestigious outdoor brands, we know that partnering with Cotswold Outdoor will get the thumbs-up from them as a great fit in terms of business alignment.
“We’re also excited about how both the Festival and Cotswold Outdoor can work together to each other’s benefit, given the wide reach that we both have. Their enthusiasm to build the partnership is already clear, and we look forward to working with their strong team.”
One of the world’s largest and most diverse gatherings of mountain and outdoor enthusiasts, Kendal Mountain Festival has been a prominent fixture on the UK and international outdoors calendar since the 1980s. Over 15,000 people head for the Lake District town each November to catch up on the most inspirational stories of adventure, exploration and creativity found in the outdoor environment. The event, which brings over £2.5m into the area, is truly international with filmmakers, adventurers and speakers gathering from around the world.
This year’s Kendal Mountain Festival takes place from November 16-19. To browse the full programme and buy tickets visit: www.mountainfest.co.uk
