Craft and ATW Events have announced a new partnership which sees, the premium sportswear brand Craft becoming the Official Run Partner for the UK’s largest multi-sport event organisers, ATW Events.
Established in 2011, ATW Events now has a portfolio of over 80 sporting events a year, with over 50k athletes taking part in activities each year, ranging from running to duathlons, swimming, cycle sportives and triathlons.
Craft was founded in 1973 and offers high-quality, performance sportswear. Working with athletes to develop their products, Craft produce sportswear with the highest functionality and comfort . Craft’s focus is to provide quality, long-lasting, sustainable, and eco-friendly products throughout its design and development, from baselayers, run apparel and footwear. Craft clothing provides all the core pieces you need for your running wardrobe.
The partnership will add value to athletes by offering advice from Craft experts, sharing running apparel recommendations and offers. Craft are also offering all ATW participants a 20% discount on all their full priced sportswear clothing and footwear.
Craft Managing Director, Amy Frewer, said : “This collaboration is not just a union of two premium brands but a commitment to inclusivity and unparalleled quality. ATW Events have a wide portfolio of events, catering for athletes of all abilities and we are very excited to be able to extend our range of products to more athletes and event enthusiasts.”
ATW Events Managing Director, James Shipley, added: “Craft and ATW Events share the same core values of a premium service being offered and a focus on customer-centricity. This alliance is exciting for us as we get to further increase our offering to those involved with our fantastic community, from beginners right up to elite level athletes.
