Building on a long historical relationship, Craft of Scandinavia & Up and Running have partnered to offer an extended range of apparel in 26 stores starting from Spring 2024 and continuing into the foreseeable future.
This will see the chain offer a much wider selection of items from the Craft Run, Training and Baselayer collection benefiting both companies and the end consumer.
Craft of Scandinavia was founded in 1973 in Boras, Sweden. It all started back then with a Baselayer garment and now some four decades later, CRAFT continues to design, develop and manufacture cutting edge apparel, footwear and accessories for all levels of athlete across the globe. CRAFT are proud kit manufacturers for the Swedish Track & Field Team, the Nordic Ski Team, Ligue 1 and Bundesliga football teams – The brand is stronger than ever and maintains its Swedish home and heritage – minimalist, progressive, modern, leaders in design.
Speaking on behalf of Craft UK, Managing Director Amy Frewer said: “I’m delighted to strengthen our long-lasting relationship with Up and Running. In just the 2 months, sales in store have exceeding our expectations and we are already planning Spring Summer 2025 collections and building on the success.”
Up and Running, established in Harrogate, North Yorkshire, in 1992 by Gillian and Dennis Macfarlane. the company operates 29 stores across the United Kingdom. The company has remained core to its values, and offers footwear and apparel from major running brands, plus free gait analysis and running advice from our friendly team.
Dan Cheeseman, Retail Operations Manager for Up and Running added: “This partnership with Craft comes at an exciting time for Up & Running as the company celebrates 32 years of business in 2024. We feel Craft aligns with our values in providing high quality, performance running apparel for our customer base throughout the UK. “
