Cube International officially opens new HQ in Worcester

Cube International officially opened its new 45,000 sqft facility in Worcester today, in response to the group’s national and international business growth.

The facility was opened jointly by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman, supported by a host of local, national and international business representatives celebrating this major step forward for the Cube group.

The new facility will bring together several areas of the business, providing for a far better integrated and co-ordinated solution for clients and partners, and offering a more efficient model of working. The warehouse embraces new technology to enhance Cube’s already solid sustainability credentials and will play a key role in providing a cleaner, greener and healthier way to work.

Unlike many of its contemporary companies in the sport events industry, Cube has been able to respond quickly and decisively during the Covid crisis, replacing typical event work with consultation, planning and the installing of Covid test centres, laboratories, and its innovative hand sanitiser walls.

Covid was, and remains, a huge challenge, but as a business Cube had the foresight to adapt and used its agility and speed of response, both necessary components, to succeed in the world of sport and events.

Ed Boardman, Cube International’s CEO, said: “The opening of our new HQ in Worcester is an important development in the growth of the Cube International business and an important step in delivering our ambitious growth plans. Our new facility will also allow us to enhance our efficiency and sustainability within the sports industry and enable us to integrate our group more effectively. It is a big step forward as we grow our national and international footprint to best serve our clients and partners.”

The Mayor of Worcester, Councillor Stephen Hodgson, said: “It was a real pleasure to be part of the opening of Cube’s Head Quarters today. It was great to come to their new facility in Worcester and see what they do. I wish them the greatest success for the years to come.”

The Commonwealth Games, to be held in Birmingham this year, has been a major catalyst in the decision to move to Worcester, where the warehouse element will be used to manage the on-event retail programme for the Games, providing stock management and logistics. As a business Cube has recently trebled its head count and will, during the Games, employ more than 50 Megastore employees from June to the end of the Games, as well as 1,000 event retail staff across all the Games venues and villages.

David Leather, CGF Partnership’s CEO said: “Seeing the impact of the Birmingham 2022 Commonwealth Games through the attraction of new business to the region, local business growth and enhanced jobs and skills opportunities in the West Midlands, truly demonstrates the legacy hosting the Commonwealth Games can have on a region. With less than 150 days to go until the Games, it is wonderful to see Cube, our Official Master Licensee, bring even greater benefits to the region for Games time and beyond.”

Cube, living evidence of Birmingham 2022’s commitment to using local businesses and resource, will leave behind a real legacy of employment and further development. Cube also recognises the value of the region’s major education institutes and has developed strong relationships with the local region’s universities and colleges, offering work placements, internships, and apprenticeship programmes.

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