Customisation is key as PureGym expand

The PureGym difference can now be seen in their investment in Jordan Fitness free weights, which is part of a new contract to support their expansion plans over the next three years.

With the ability to fully customise Jordan Dumbbells, Barbells, Studio Barbell Plates and Olympic Competition Plates, PureGym have chosen to brand their entire free weight collection, enhancing their friendly, supportive values and epitomise their ‘Everybody Welcome’ message.

Richard Annetts, Model and Equipment Manager at PureGym, said: “Through a rigorous tender process conducted during 2018, Jordan stood out as the clear front runner to supply fitness accessories across all our new and existing gyms. Jordan’s product innovation and quality, attention to detail and competitive pricing makes them a perfect long-term partner for our business.”

Now with 250 gyms across the UK, and an expansion plan of a further 250 gyms over the course of the contract, PureGym will benefit from Jordan’s new five-year warranty on their Urethane free weights, a unique offering from them.

Jordan Fitness have always been known as a leading supplier of commercial functional fitness equipment. With their new focus on their premium yet still very affordable free weights, which includes a new Ignite V2 Urethane Dumbbell – Jordan cement their position, alongside PureGym, as a fitness provider able to offer great value without compromising on quality.

Zak Pitt, MD of Jordan Fitness, said: “Our attention to detail, when it comes to customisation is what gives us the edge. Offering PureGym the option to enhance their brand by adding their logo and brand colours to their Dumbbells, Barbells and Competition Plates as well as Studio Barbells, provides a premium look and feel whilst enriching a sense of belonging within their fitness community.”

PureGym is revolutionising fitness, offering extremely great value memberships to inspire a healthy nation. Joining forces with Jordan Fitness means PureGym can rely on a trustworthy, reliable partner that matches their own vision and passion for delivering quality yet great value fitness experiences.

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