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Dare2B appoints The Prospect Society to drive awareness and sales

The Prospect Society – a new generation agency focused on fostering the link between influencers, brand communications and sales has been appointed by Dare2B to work with selected UK instagrammars to drive awareness and sales.

The project involves collaborating with key instagrammar ‘rising stars’ to create mini-online Dare2B Look Books and seeding out the new winter sports and fitness ranges to a community of fitness/fashion influencers using PR and social media. All image content including an online Look Book, behind the scenes shoot and interviews with the influencers will be shared across Dare2B’s social channels.

The Prospect Society’s Gaby Jesson said: “Its great to be working on this campaign which is truly indicative of the way successful apparel, footwear & accessory brands are thinking and working.

“Fitness and sports brands are seeing a complete revolution in who their new customers’ influencers are and how this is translating to sales. We hope to be leading the way in joining those dots for our clients.”

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