Darn Tough Vermont, family-owned, American manufacturer of premium, all-weather outdoor and lifestyle socks has launched Darntough.uk.
Ranked as the number 1 brand in the Hike/Trek category in the US, Darn Tough has been slowly but surely growing in popularity in the United Kingdom in recent years. Now, with a warehouse in the Netherlands, Darn Tough can ship their products to the United Kingdom easier than ever.
There is currently a selection of core Darn Tough styles available to buy via the UK website, and the brand is working to broaden the available assortment in order to meet consumer feedback, requests, and demand. In time, they hope to offer close to their full collection on the site.
The launch of Darntough.uk is a key milestone for the brand, Mark Yardley, Senior VP of Global Sales says, ‘Over the past few years, we’ve been working to expand our relationship, and to share our story with consumers throughout Europe. This effort started a few years ago with the launch of Darn Tough in our brick-and-mortar partners in several European regions. Now, in an effort to continue supporting our retail partners, expand our distribution, and get our story out more widely, we’ve launched DarnTough.uk. We’re excited to be able to tell our story more broadly while making it easier than ever for consumers to purchase our Darn Tough socks.’
Darn Tough continues to create premium performance socks for any activity. Every step of the knitting process still happens in the Darn Tough mill in Vermont, by doing everything under one roof affords the brand the ultimate in quality and control, and yields a sock that is unparalleled in comfort, durability and fit. All Darn Tough socks come with the brand’s unconditional lifetime guarantee, and the launch of the UK website not only makes it easier for you to get your hands on Darn Tough socks, it also allows you to start a warranty claim in the UK straight from the website, making the process even more straightforward.