British technical sports apparel brand, dhb, is set to champion grassroots cycling as it enters a partnership with Herne Hill Velodrome.
Herne Hill is the iconic, hugely popular London-based cycling venue that hosted track cycling events for the 1948 Olympic Games.
Through a number of planned initiatives, the three-year partnership will aim to support cyclist’s love of the sport and raise awareness of both dhb and Herne Hill Velodrome within the cycling community and beyond. The collaboration will see dhb provide coaching staff with top-to-toe dhb apparel.
As part of the brand’s rigorous testing programme, the Velodrome will become a testing ground for new dhb product, giving its members and participants the opportunity to provide valued input into future collections of dhb apparel.
In addition to on-track branding, dhb will become the named sponsor of the venue’s popular Monday and Thursday night training sessions. At 126 years old, Herne Hill Velodrome is widely-regarded as the home of British track cycling.
The venue has an enviable history of nurturing talent. Sir Bradley Wiggins, Sir Chris Hoy and Victoria Pendleton are amongst a host of big names to have raced there. The track recently underwent redevelopment with the construction of a new pavilion that has ensured the continued success of the treasured track.
Kirsty Smith, marketing manager at dhb said: “The partnership with Herne Hill Velodrome is a natural fit for dhb as it allows us to connect with like-minded cycling fans and support grassroots cycling. Herne Hill Velodrome is the heartbeat of British cycling and brings to life the core values of dhb.
“We’re incredibly excited to get to know the people behind the Herne Hill Velodrome. We hope this partnership will continue to spur on the revival of the venue, so the local and wider community can continue to benefit from and enjoy this iconic cycling track.”
Simon Price, a trustee at Herne Hill Velodrome Trust added: “We’re delighted to welcome dhb into the Herne Hill family. We believe that dhb shares the same philosophy towards cycling as us, which centres on advocating the joy of cycling. We’re confident that this partnership will enable Herne Hill Velodrome to continue to thrive in the coming years.
“2018 marks the 70th anniversary since the venue was used in the 1948 Olympic Games and next summer will see us host the Herne Hill Revival Festival so we’re looking forward to dhb being part of these celebrations.”
For more information on dhb visit www.wiggle.co.uk/dhb and to discover more about Herne Hill Velodrome head to www.hernehillvelodrome.com
