COVER STORIES
Kie Willis
One of the world’s top professional freerunners
Rugby World Cup
Will it boost sales for independent sports retailers?
Customer Retention
Simple steps to increase repeat business
REGULARS
News
Latest headlines, key dates and events
Kit Stop
Essential stock for your shop
On The Podium
Casey Webb of Trans-Global Sports gives us the lowdown on LP-SUPPORT
The Insider
Ramesh Gangotra, co-owner of Thames Valley Sports in Maidenhead
Front Runners
Dan Curtis, key account manager at SKINS
Under The Counter
A sideways look at the world of independent retailing
IN SEASON
Cycling
Rugby
Running
FEATURES
Mind Games
How sport can help people with mental health issues
The Boot-iful Game
It’s 60 years since the evolution of the football boot began
New-Age Oldies
The world of the middle-aged athlete
Digital Deals
E-coupons are transforming the way businesses communicate with customers