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COVER STORIES
ECOMMERCE
Why it’s still a dynamic channel for growth
RETAIL
Beware the pitfalls awaiting sports shop start-ups
MARKETING
How attention to detail delivers bankable rewards
REGULARS
NEWS
Latest headlines, key dates and events
KIT STOP
Essential stock for your shop
ON THE PODIUM
Brent Hollowell of Nathan Sports gives us the lowdown on the brand
FRONT RUNNERS
Robert Davies, managing director of Makura Sport
THE INSIDER
John Wolsey of JW Sports in Bognor Regis
UNDER THE COUNTER
A sideways look at the world of independent retailing
IN SEASON
GPS sports watches
Rugby
Swimming
Football
FEATURES
ANTHONY CROLLA
His rise to world title challenger and the night he nearly lost his life
WOMEN’S CRICKET
Maidens bowled over by bat and ball
WATCHING BRIEF
The impact TV sports coverage has had on UK sport as a whole
GETTING YOUR MESSAGE ACROSS
Email marketing is still an effective way to reach your customers