Welcome to this month’s Sports Insight
Download October/November 2018 Issue
So what’s changed in a month? The days are shorter, it’s getting darker earlier and now we have a clear idea of what’s happening with Brexit. OK, two of those statements are correct. Following recent events we are, it seems, no nearer a finalised deal. The Irish border is still a stumbling block and dissent on the Conservative back benches is simmering. So no change! We just keep calm and carry on.
But on a brighter note have you seen our new magazine Running Forum. If you haven’t picked one up yet you can pop along to and download a free copy now.
But what can you discover in this month’s issue of Sports Insight? Paul Sherratt investigates the impact of the amazon effect on the sports trade. How do you balance risks and returns in an advertising campaign? Jonathan Quint looks at the risks involved in Nike’s marketing. Also, Graham Richards, BrandDirector at Ronhill/Hilly/Altra, looks at the importance of reflective running gear and accessories and how the market has changed.
I hope you enjoy reading the October/November edition of Sports Insight
